Made by Davi Aires
FlipeOn
FlipeOn is a newly created product aimed at small business automation. The tool serves as a sales manager that helps businesses issue invoices, manage sales, register products, and integrates seamlessly with point-of-sale (PDV) systems. The product was designed to simplify commercial automation for small businesses.
The development process involved thorough benchmarking, collaborative ideation with Product Owners (POs) and Analysts, the creation of a unified Design System, and a smooth handoff to developers for implementation.
Role & Skills
Design
Created in
2023
STRATEGY
FlipeOn Project -> POS on the card machine, management in the cloud
Extend the POS to the real context of micro-entrepreneurs: turning the card machine into a full point of sale (with fiscal issuance) and connecting it to a lightweight cloud back office for inventory control and daily management. Focus on reducing fiscal friction, operating where the seller already is (the card machine), and maintaining governance in the admin panel.
Simplifying Sales and Compliance
Problems:
- Merchants faced long, manual processes for issuing invoices and staying compliant with tax regulations.
- Fiscal steps were disconnected from the sales flow, creating errors and stress.
Solutions:
- Integrated NFC-e issuance directly into the POS checkout.
- Automated compliance as part of the natural sales process.
- Reduced friction by aligning fiscal and sales flows in one experience.
Lightweight Business Management
Problems:
- Users had no easy way to manage products, track inventory, or generate reports.
- Existing ERP tools were too complex and costly for small businesses.
Solutions:
- Built and tested back-office prototypes.
- Validated lightweight workflows for product registration, reporting, and inventory control.
- Iterated based on usability feedback to keep flows clear and simple.
Reducing Adoption Barriers
Problems:
- Onboarding flows were unclear and slow, discouraging adoption.
- Some card machines had integration limitations that blocked users from reaching value quickly.
Solutions:
- Structured onboarding around the “first invoice” milestone to accelerate time-to-value.
- Prioritized feasible card machine models for rollout.
- Created a mobile-first flow with transparent pricing and quick setup to reduce barriers.
SOLUTION
A unified experience -> sell, issue, control
We designed an end-to-end flow starting at the card machine (POS), moving through integrated fiscal issuance, and connecting to the admin panel for product registration, inventory, and reports. The result is coherent operation between field and office, reducing steps and uncertainty when selling and reporting.
INSIGHTS
What we learned along the way
Discovery insights, design decisions, and evidence of operational impact for micro and small retailers.
Lean management -> daily value
Users did not ask for complex dashboards — instead, they wanted simple inventory control and accessible sales reports. Designing lightweight features delivered daily utility without overwhelming them.
📊 Result: Around 70% of active users accessed reports or inventory management at least once a week, a strong indicator of recurring value.
The first invoice is the onboarding milestone
For merchants, the true moment of success was not registration but issuing the first fiscal document. Making this the centerpiece of the onboarding flow accelerated time-to-value.
📊 Result: By focusing onboarding around the “first invoice,” setup support tickets dropped by an estimated 25%, and time-to-first-transaction fell by nearly one third.
The POS lives in the card machine
Users overwhelmingly preferred conducting sales and issuing invoices directly on their payment device. Embedding the POS into the card machine increased adoption rates and reduced friction.
📊 Result: Activation data showed that ~65% of new accounts issued their first NFC-e within 48h of setup, compared to an industry average of 40–50%.
