Costa Cruzeiros Paymod

Costa Cruzeiros Paymod was an end-to-end project where I conducted user research, qualitative interviews, and usability tests to develop a seamless online checkout experience. Designed for both web and mobile platforms, this solution allows travelers to effortlessly pay for their cruise reservations, ensuring a smooth and intuitive payment process throughout their journey.

Role & Skills

Design

Created in

2025

Live

STRATEGY

From complex cruise payments to a seamless checkout

Expanding access with Pix adoption

Problems:
- In Brazil, Pix was rapidly becoming a preferred e-commerce payment method, especially among mobile-first users.
- Not offering Pix would exclude a significant portion of potential travelers.

Solutions:
- Added Pix as a parallel payment method alongside credit cards.
- Designed clear states for Pix transactions (Pending, Expired, Abandoned) to reduce confusion.
- Positioned Paymod as future-ready, combining traditional credit usage with emerging instant payments.

Building around credit cards and installments

Problems:
- Cruises are high-ticket purchases, and travelers expected credit card payments with flexible installments.
- Lack of transparency in installment plans often created anxiety and drop-offs.

Solutions:
- Designed a credit card flow with up to 12x installments, showing total and per-installment values clearly.
- Integrated strong security (3DS) and error handling for declines or expired transactions.
- Ensured credit card was the default and most visible option, aligned with global booking standards.

Bringing payments online for the first time

Problems:
- Before Paymod, travelers in LATAM had no digital way to pay for cruise reservations.
- Payments were processed manually, through agents, or in fragmented flows.

Solutions:
- Designed an end-to-end digital checkout for both web and mobile.
- Supported Pix and credit cards with up to 12x installments as the main payment methods.
- Established the first self-service payment flow for Costa Cruises in LATAM.

SOLUTION

A multi-platform checkout for cruise reservations

I led the design end-to-end, from research and qualitative interviews to usability testing and final handoff. The process included:

Research & Interviews: Conducted qualitative sessions with both travelers and agents to uncover pain points around reservations and payments.

Prototyping & Testing: Designed interactive prototypes for web and mobile, validated with key users and stakeholders.

Collaboration: Worked with PMs, engineers, IT, and marketing teams to ensure technical feasibility and market alignment.

Design Delivery: Produced specifications, flows, and state documentation for engineering handoff.

Key features:

Reservation data validation: Travelers enter reservation number and departure date to retrieve details.

Guest data confirmation: Travelers confirm passenger details before paying.

Multi-method checkout: Pix and credit card, with support for installments up to 12x.

Payment history: Users see full payment history with statuses and actions.

Receipts and compliance: Digital signature and receipt confirmation included in the flow.